Client: Climate Journal Project
Visual Identity

A budding bi-coastal B Corp needed a new brand identity as they transitioned their mission from eco food tours to climate journaling mid-pandemic.

The solution is a subdued, gender neutral color palette that both emits natural tones and evokes a calming visual response.

New Logo

Previous Logo

The brand guidelines provided a basis for their launch product, two 60-page climate journal books. These eco-focused guided journals provide environmental enthusiasts a place for reflection, healing, climate actions and solutions.

Using a variety of design research collected by the Climate Journal Project team, including a Market Survey Analysis, Customer Interviews and A/B Testing, I was able to narrow down the book cover from 12 to one option.

Naturally, Climate Journal Project wanted to continue by updating their website to match their new visual identity. The solution was to use an in-depth UI analysis of Climate Journal Project’s current website to see in which ways the site could improve to match the new visual identity.

View the full website at: